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This page provides information on the development and production of the G1 Littlest Pet Shop collection.


Excerpts from an interview with former Kenner manufacturing employee D.S. (1985-1999).  

Although not specifically about the manufacturing of LPS items, this interview provides a great deal of information about the manufacturing process used by Kenner in the 1990s. 

Entire interview posted at

"I worked on a lot of products of the years, most of the time on boy's toys which seems to be Kenner's strong point.  But I did spend several years on the girl's team before it was sent to Rhode Island.  I worked on Cindy, a fashion doll that was to compete with Barbie, Littlest Pet Shop, and several other lines that never saw any large sales numbers."


"We would start toys based on ideas that people felt would sell.  At some point someone would come up with an idea for a toy or a line.  The Designers would start making sketches, (this took several weeks) as the sketches started to take shape, models would be started to show play features (several more weeks).  Marketing would make suggestions and do some research about package and sales information.  Engineering would look at the items and a quick cost sheet would be done.  This part could take any where from 2-3 weeks to 2-3 months depending on workload and time of year.

"If Marketing liked the design and cost, then the project would be started.  Engineering would start the toys design, and the Designers would finalize details on how the toy would look, and do color studies.  In 10 to 16 weeks the final design would be done and we would head to tool start.  12 to 16 weeks later we would have first shots.  Samples would be built and test changes made.  12 weeks later we should be at production start.  In about 2-3 weeks we would have first ship.  Toys arrive at the distribution center in about 4 weeks ready for shipment.  From concept to on the shelf at Toys R Us was anywhere from 40 to 60 weeks depending on how fast we wanted the project and what problems came up.

"At 'tool start', there would be a go/no-go decision, again just before 'production start' there would be another go/no-go time.  Once a no-go choice was made all work would stop and we would start on another idea.  I have no real facts on these numbers but I felt that of 100 ideas sent in for us to work on we might work on 10, of those 10 only 1 or 2 would make it to production, and of every 100 toys that made it to production only 1 would be a real hit.  A lot of ideas that we worked on were for whole lines.  Kenner didn’t do many 1-item toys.  They always wanted ideas that would become lines.  Lines always had lots of toys at many price points."


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